Strategy . PR & Communication . Social Media . Design .
In January 2008 we were asked to take over the marketing function for profine UK and their respected KÖMMERLING brand for windows and doors. Today we run their PR & communications, advertising, social media and are an active part of their marketing strategy. In recent years they’ve become one of the fastest growing systems houses in the UK.
There’s a very clear marketing strategy at profine UK and given the new manufacturing facility, along with the inheritance of several new product platforms we’re now thinking big. By working with Gareth, Brian and the team not only have we won awards for our marketing in recent years, but have helped improve the commercial returns significantly.
KÖMMERLING has a very strong presence in the trade media and has an influential voice on all industry issues. We also liaise with the marketing department in Germany, so we can help align our PR strategies. As part of profine Group with an estimated turnover of €800m, we ensure that content has a degree of internationalisation within it, including the Better World Foundation.
We’re responsible for the social media for KÖMMERLING across Facebook, Instagram, LinkedIn and Twitter. We share strong content including videos, engage with others in the UK and beyond, and also help manage interactions. The social media also dovetails with other marketing communications and advertising, as part of an integrated approach.
"Iain and his team have been with the business since the beginning of 2008. He brings with him a wealth of industry knowledge, all wrapped up with insight and a thoroughly professional attitude. He’s also got a wonderful relationship with the parent group in Germany and with other group subsidiaries."